| Reader Profile
Type 1's: 27%
Type 2's: 73%
Reader's Insulin Usage: 47%
Oral Medications: 56%
Other Important Facts:
53% of the readers were diagnosed within the past 5 years
95% test their blood glucose. Of these, 53% test more than 9 times a week
97% of the readers rate Diabetes Digest as excellent or very good
The Diabetic Customer:
People with diabetes shop an average of once a month. They most shop frequently to buy test strips if they are regular testers, syringes if they inject insulin regularly, and oral diabetes medications if they have Type 2 diabetes.
On average people with diabetes spend $3,000 each year on diabetes care products.
Circulation and Chain Participation
Walgreens |
4 (Quarterly) |
2,000,000 |
Walmart |
1 (Fall) |
1,000,000 |
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