Type 1's: 27% Type 2's: 73% Reader's Insulin Usage: 47% Oral Medications: 56%
Other Important Facts:
53% of the readers were diagnosed within the past 5 years
95% test their blood glucose. Of these, 53% test more than 9 times a week
97% of the readers rate Diabetes Digest as excellent or very good
The Diabetic Customer:
People with diabetes shop an average of once a month. They most shop frequently to buy test strips if they are regular testers, syringes if they inject insulin regularly, and oral diabetes medications if they have Type 2 diabetes.
On average people with diabetes spend $3,000 each year on diabetes care products.
